Evangelizing Mainframe
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How Does Your Mainframe Rate?

Ever wish you could tell IBM, your colleagues and the world what you think of System z products and solutions? Now you can, thanks to the new IBM product review and rate website.

Like Amazon.com and Netflix, the new site allows individuals to rate products on a 5-star scale and write reviews, both positive and negative. Specifically for mainframers, you can offer your two cents on the IBM zEnterprise System and its more prominent components: the z114, z196, zEnterprise Blade Extension and Unified Resource Manager. There are also opportunities to chime in on various System z solutions, like those for Linux, ACI, SAP, WebSphere, Chordiant, application development, security and cloud computing.

Writing a review is designed to take no more than 10 minutes, and each will be validated before going live. Clearly, with this new feature, the IBM Systems and Technology Group is responding to a wider trend most often associated with online retailers: Namely, your best marketers are your customers.

In today’s socially networked world of consumers, people turn to their peers when evaluating everything from shoes to cameras they wish to buy—so why not get their views on enterprise hardware? According to 2008 research by Razorfish, 61 percent of people rely on user reviews for product information or research before making a purchasing decision.

For organizations seeking to create an interactive forum for customers, however, the value isn’t limited to online advocacy. Consumers lodging complaints can be useful in identifying service and product shortcomings. Such comments provide an opportunity for companies to improve products and demonstrate their responsiveness to clientele.

As noted on the IBM site, “Our future solutions and products can only be better with your insight and feedback.” In addition, several IBM SMEs are available to respond to questions and concerns raised by participants.

So there’s reason to participate and post a review, whether you’re a “z-zealot,” have a product complaint you’d like to see addressed, or both.


Posted: 12/7/2011 7:44:51 AM by Mike Westholder | with 0 comments

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